World's Largest Six-Pack

La Crosse, Wisconsin, United States

Buildings and structures

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Listed, not yet checked · Oct 2026

This Big Thing is recorded as still being here.

Six steel beer-storage tanks beside the City Brewery on South 3rd Street in La Crosse, Wisconsin, painted and wrapped to resemble a six-pack of cans. Built by G. Heileman Brewing in 1969, they were re-wrapped in Old Style designs in 2023.

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PLAN YOUR VISIT

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World's Largest Six-Pack

This pin marks the Big Thing itself. If stopping, choose a safe and legal place nearby.

Site-level location · 43.8025° N, 91.2534° W

FIELD GUIDE

The story

Six steel tanks on La Crosse's South 3rd Street are dressed as a giant six-pack, and their labels have changed with the fortunes of the brewery behind them.

According to the University of Wisconsin-Madison's Wisconsin 101 project, the G. Heileman Brewing Company built the tanks in 1969 to store beer at its La Crosse brewery. The same source gives their height as 54 feet and their capacity as 22,000 barrels, which advertising for the attraction described as enough to fill 7,340,795 ordinary cans. Explore La Crosse, the local tourism body, says the tanks can hold the equivalent of over 7 million cans.

Heileman painted the tanks to carry its flagship Old Style label. After Heileman closed in 1996, new investors acquired the site as City Brewery in 1999 and whitewashed the tanks, which stayed blank through a period of financial trouble. In 2003 City Brewery unveiled new vinyl covers in its La Crosse Lager design on four of the six tanks, in a ceremony ahead of the city's Oktoberfest and City Fest.

In September 2023 a crew fitted new covers showing the current Old Style can design. WIZM reported that City Brewery had received permission from the city to restore the logo as Pabst Brewing moved some Old Style production to the site; the station said Old Style had not been brewed in La Crosse since 1999.

Travel Wisconsin and Explore La Crosse both use the name World's Largest Six-Pack for the tanks.

The tanks stand on a working brewery site and are best seen from the public street. Travel Wisconsin gives the address as 1111 3rd Street South, while Explore La Crosse lists the brewery at 925 3rd Street South, so check a map for the viewing spot.

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PRACTICAL

Plan your stop

WHAT TO EXPECT

The tanks are an outdoor, roadside sight on the grounds of a working brewery, seen from 3rd Street South. Explore La Crosse invites visitors to photograph them. Expect to view them from the street; the tanks are on an active brewery site.

ACCESS

On South 3rd Street, La Crosse, on the active City Brewery site. View and photograph from the public street. Travel Wisconsin lists 1111 3rd St S and Explore La Crosse lists 925 3rd St S for the brewery. Treat the grounds as private and view from the public street.

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