World's Largest Roll of Toilet Paper

Branson, Missouri, United States

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Listed, not yet checked · Oct 2026

This Big Thing is recorded as still being here.

A giant Charmin toilet paper roll at Ripley's Believe It or Not! in Branson, Missouri. Guinness World Records lists it as made by Charmin (Procter & Gamble) in Cincinnati on 26 August 2011, with a diameter of 2.97 metres (9 ft 8.9 in).

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World's Largest Roll of Toilet Paper

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Site-level location · 36.6209° N, 93.2807° W

FIELD GUIDE

The story

A publicity stunt on National Toilet Paper Day in Cincinnati ended up on show in Branson, Missouri, in a Ripley’s Believe It or Not! museum.

Guinness World Records lists the largest toilet roll as made by Charmin (Procter & Gamble) in Cincinnati, Ohio, on 26 August 2011, and unveiled on National Toilet Paper Day at the company’s headquarters. It gives the diameter as 2.97 metres (9 ft 8.9 in), the height as 2.59 metres (8 ft 5.9 in) and the cardboard core as 0.43 metres (17 in) across. The entry adds that the roll was being sent to a Ripley’s Believe It or Not! museum (Guinness does not name the museum).

Ripley’s Branson describes the roll as created by Charmin as a promotional stunt. In a March 2024 post for the museum’s 30th anniversary, it gave a diameter of 9¾ feet, a height of 102 inches, more than a million square feet of tissue and a weight close to 4,000 pounds. Those figures are consistent with Guinness’s dimensions.

The Branson museum opened in April 1994, according to the Branson Globe in July 2024. The paper described a two-level building with eight themed galleries and over 500 artifacts, and placed the roll in the third gallery, alongside a large dinosaur made entirely of Pop-Tart foil wrappers. A Ripley’s visitor guide from June 2025 names the roll among the museum’s exhibits.

Ripley’s lists it among the Branson museum’s exhibits (2025), and the museum charges admission.

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WHAT TO EXPECT

An indoor exhibit; the Branson Globe (2024) placed it in the third of the museum's eight galleries. Ripley's Branson is a ticketed museum.

ACCESS

Inside Ripley's Believe It or Not! Branson, 3326 West 76 Country Boulevard, Branson, Missouri 65616. Ripley's lists it among the Branson museum's exhibits (2025), and the museum charges admission.

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