Jack Rabbit Trading Post

Joseph City, Arizona, United States

Roadside giants

✓

Current

Listed, not yet checked · Oct 2026

This Big Thing is recorded as still being here.

Jack Rabbit Trading Post is a Route 66 souvenir shop at Joseph City, Arizona, open since 1949, known for its 'HERE IT IS' billboard and a saddled fibreglass jackrabbit on which visitors have their photograph taken.

Private to your Passport.

PLAN YOUR VISIT

No recommended arrival yet

We have not checked a recommended place to arrive or stop here yet.

This takes you to the Big Thing itself. If stopping, choose a safe and legal place nearby.

Jack Rabbit Trading Post

This pin marks the Big Thing itself. If stopping, choose a safe and legal place nearby.

34.96828° N, 110.43044° W

FIELD GUIDE

The story

The Jack Rabbit Trading Post, at Joseph City, Arizona, has traded since 1949, and KFDA marked its 77th year in June 2026. Its "HERE IT IS" billboard is the shop's best-known sign. Legends of America says the founder and a partner plastered billboards along Route 66 as far as Springfield, Missouri, to draw drivers in.

Legends of America says the founder bought a building that had been a snake farm, then painted it up with dancing chiefs and jackrabbits along the roofline. Inside the door sat a three-foot composition jackrabbit, and many visitors, the site says, were photographed atop it as children. The big fibreglass rabbit outside is a later arrival: the co-owner described it to Route 66 News in 2019 as 34 years old, and it was repainted and repaired, including its saddle steps, ahead of the shop's 70th-anniversary party.

The sign has had a hard time lately. Route 66 News reported in July 2026 that a monsoon storm blew down one side of the double-sided billboard, which it said was built about 77 years ago. Crews and volunteers re-erected it within days and the shop stayed open. A 2006 Route 66 News list of the people and places thanked in the end credits of Pixar's Cars names the trading post's owners and describes it as "Home of the 'Here It Is' Sign".

The shop's website lists hours of 10.00 am to 4.00 pm Monday to Saturday and noon to 4.00 pm on Sunday. It is beside Interstate 40's Exit 269.

Add a photo

PRACTICAL

Plan your stop

WHAT TO EXPECT

A working Route 66 gift shop with a large saddled fibreglass jackrabbit outside for photographs. The shop's website lists hours of 10.00 am to 4.00 pm Monday to Saturday and noon to 4.00 pm Sunday; check before a late-season trip.

ACCESS

3386 Historic U.S. 66, Joseph City, Arizona, beside Exit 269 of Interstate 40. A business open to the public; the jackrabbit statue stands outside the shop.

COMMUNITY