Chatty Belle World's Largest Talking Cow

Milwaukee Magazine says Central Wisconsin Broadcasting set up studios inside the pavilion, along with a cheese, wine and gift shop, that the radio station paid for the cow, and that she was added in 1967 to promote the dairy industry and attract tourists. A Wisconsin blog, LoveWI, instead describes her as a talking cow from the 1964 World's Fair brought to Neillsville in 1966, so the sources differ on when she arrived, and says the recording changes with the seasons. Milwaukee Magazine says a quarter starts a rotating recorded message covering World's Fair facts, dairy industry facts and seasonal holiday wishes.

Her name came from a naming contest: Wikipedia and LoveWI say the radio station ran it and a first-grade student from Loyal suggested the name. The station's owner told Milwaukee Magazine that about 10,000 visitors come each year.